This digital marketing course for small business covers your customer and message, website, social media, email, paid ads and the rules you must follow. It is for small business owners and marketing assistants in Australia, and it is online and self-paced.
Who this course is for
- Small business owners in Australia
- Marketing assistants
- Anyone who wants to market a business online simply and within the law
What you'll learn
- Describe your ideal customers with simple personas, write an honest value proposition and set clear marketing goals
- Check that your website and Google Business Profile are accurate and useful, and apply the basics of local search and SEO
- Choose suitable social media platforms, plan content with a content calendar, and engage with your audience responsibly
- Apply the Spam Act's consent, identify and unsubscribe rules to email and SMS marketing, and handle customer data in line with privacy law
- Plan a small paid ad campaign and measure results with reach, clicks, conversion rate and cost per lead
- Apply the Australian Consumer Law to marketing claims, reviews, testimonials and influencer posts, and use AI tools safely
Course details
- Format: online and self-paced, with 6 narrated video lessons with captions, interactive activities and practice checks
- Time: about 1.5 hours, including the activities and the final quiz (allow longer if English is your second language or you replay lessons)
- Assessment: online quiz, marked automatically, 3 attempts, 80% to pass
- Certificate: Certificate of Completion when you pass
- Includes: participant guide PDF to keep
- Price: $99 AUD per person; group bookings available
Frequently asked questions
Is this digital marketing course accredited? No. It is a non-accredited short course and is not nationally recognised training. You receive an ASTC Certificate of Completion when you pass.
Does it cover the Spam Act? Yes. You apply the Spam Act's consent, identify and unsubscribe rules to email and SMS marketing.
Does it cover Google Business Profile and SEO? Yes. You check that your website and Google Business Profile are accurate and useful, and learn the basics of local search and SEO.
This is a non-accredited short course and is not nationally recognised training. Any legal content is general information current as at November 2026, not legal advice.