Digital Marketing Basics for Small Business is a short course from Australian Salesmasters Training Co (ASTC), delivered on ASTC Online. It is for small business owners and marketing assistants in Australia who want to market a business online clearly, simply and within the law.
The course covers knowing your customer and your message, your website and Google Business Profile, social media, email marketing and the Spam Act, paid ads and measuring results, and staying legal, including reviews, influencers, privacy and using AI tools safely.
By the end you will be able to:
- describe your ideal customers with simple personas, write an honest value proposition and set clear marketing goals
- check that your website and Google Business Profile are accurate and useful, and apply the basics of local search and SEO
- choose suitable social media platforms, plan content with a content calendar, and engage with your audience responsibly
- apply the Spam Act's consent, identify and unsubscribe rules to email and SMS marketing, and handle customer data in line with privacy law and good practice
- plan a small paid ad campaign and measure results with reach, clicks, conversion rate and cost per lead
- apply the Australian Consumer Law to marketing claims, reviews, testimonials and influencer posts, and use AI tools safely to help with marketing
What's included: 6 narrated video lessons with captions, interactive drag-and-drop activities and practice checks, a participant book (PDF) to keep, an online final quiz (marked automatically, 3 attempts, 80% to pass) and a Certificate of Completion.
Time: about 1.5 hours, including the activities and the final quiz (allow longer if English is your second language or you replay lessons). Study online at your own pace through ASTC Online.
This is a non-accredited short course and is not nationally recognised training. Any legal content is general information current as at November 2026, not legal advice.
Budgeting and Cash Flow for Small Business is a practical short course from Australian Salesmasters Training Co (ASTC), delivered on ASTC Online. It's for small business owners and sole traders in Australia, and for staff who look after money in a small business.
You'll learn the difference between profit and cash, how to build a budget and a 12-week cash flow forecast, how to price using markup, margin and break-even, how to get paid and manage bills and stock, how to set money aside for GST, PAYG and super, how to read the basic reports, and where to get help when cash gets tight.
By the end you will be able to:
- explain the difference between profit and cash flow, and why a profitable small business can still run short of cash
- build a simple budget, compare it with actual results, and prepare a 12-week cash flow forecast that shows when cash will run low
- calculate markup, margin and break-even point correctly, and use them to set and review prices
- apply practical steps to get paid on time, follow up overdue invoices lawfully, and manage supplier payments and stock to protect cash flow
- work out how much to set aside each week for GST, PAYG and super, including Payday Super from 1 July 2026, so tax and super are ready when due
- keep the records the ATO requires, read a profit and loss statement, balance sheet and cash flow statement, and recognise the warning signs of cash trouble and where to get help
What's included: 6 narrated video lessons with captions, interactive drag-and-drop activities and practice checks, a participant book (PDF) to keep, an online final quiz (marked automatically, 3 attempts, 80% to pass) and a Certificate of Completion.
Time: about 1.5 hours, including the activities and the final quiz (allow longer if English is your second language or you replay lessons). Study online at your own pace through ASTC Online.
This is a non-accredited short course and is not nationally recognised training. Any legal content is general information current as at November 2026, not legal advice.
Starting a Small Business in NSW is a practical short course from Australian Salesmasters Training Co (ASTC), delivered on ASTC Online. It's for people planning to start a small business or a side business in New South Wales, whether that's a trade, a shop, a service from home or a weekend venture alongside a job.
You'll learn how to test an idea and write a simple business plan, how the four common business structures compare, which registrations you may need, the basics of GST, BAS, PAYG withholding, super and record keeping, your insurance, workers compensation and work health and safety duties, the consumer law and privacy basics, and where to get free help.
By the end you will be able to:
- explain how to test a business idea, decide whether you're in business, and write a simple business plan using the business.gov.au template
- compare the sole trader, partnership, company and trust structures and identify the main trade-offs in liability, tax, cost and control
- identify the registrations a new NSW business may need, including the ABN, TFN, business name, director ID and licences
- explain the basics of GST, BAS, PAYG withholding, the super guarantee and Payday Super, and the ATO's 5-year record keeping rule
- describe the insurance, workers compensation and work health and safety duties that apply when you run a business and take on workers in NSW
- apply the basics of the Australian Consumer Law and the Privacy Act small business exemption, and identify where NSW small businesses can get help
What's included: 6 narrated video lessons with captions, interactive drag-and-drop activities and practice checks, a participant book (PDF) to keep, an online final quiz (marked automatically, 3 attempts, 80% to pass) and a Certificate of Completion.
Time: about 1.5 hours, including the activities and the final quiz (allow longer if English is your second language or you replay lessons). Study online at your own pace through ASTC Online.
This is a non-accredited short course and is not nationally recognised training. Any legal content is general information current as at November 2026, not legal advice.