This AI course for marketing and social media from Australian Salesmasters Training Co (ASTC) shows you how to plan content and write posts, ads, emails and web copy with AI, and check every claim against the Australian Consumer Law. It is online and self-paced.
Who this course is for
- Marketing staff in Australian businesses
- Social media coordinators
- Small business owners who do their own marketing
- Anyone who sends AI-assisted emails, SMS or ads
What you'll learn
- Use AI to research your audience, draft a brand voice guide and plan a content calendar
- Draft posts, ads, emails and web copy with AI, and check every claim against the Australian Consumer Law, including ACCC guidance on environmental claims
- Apply ACCC rules on testimonials, influencer disclosure and online reviews, including fake and AI-written reviews
- Use AI images and video honestly: avoid misleading visuals, label AI content, get consent for likenesses and respect copyright
- Apply the Spam Act and the Privacy Act to AI-assisted email, SMS and targeting, and explain the privacy reforms as at November 2026
- Measure and report results honestly, and use a marketing AI checklist before, during and after every campaign
Course details
- Format: online and self-paced, 6 narrated video lessons with captions, activities and practice checks
- Time: about 2 hours, including the quiz
- Assessment: online quiz, marked automatically, 3 attempts, 80% to pass
- Certificate: Certificate of Completion when you pass
- Includes: participant guide PDF to keep
- Price: $99 AUD per person; group bookings available
Frequently asked questions
Is this course accredited? No. This AI course for marketing and social media course is a non-accredited short course and is not nationally recognised training. You receive an ASTC Certificate of Completion.
Does this cover testimonials, influencers and reviews? Yes. You apply ACCC rules on testimonials, influencer disclosure and online reviews, including fake and AI-written reviews.
Does it cover email and SMS rules? Yes. You apply the Spam Act and the Privacy Act to AI-assisted email, SMS and targeting.
This is a non-accredited short course and is not nationally recognised training. Any legal content is general information current as at November 2026, not legal advice.