Writing Content That Sells is a copywriting course online from Australian Salesmasters Training Co (ASTC), that shows you how to write sales content that starts with the reader and leads to one clear action. It is for small business owners, marketing and sales staff, and anyone who writes web pages, social posts or product descriptions for customers, and it is online and self-paced.
Who this course is for
- Small business owners who write their own website copy
- Marketing and sales staff
- Online store staff writing product descriptions
- Anyone looking for a practical sales writing course
What you'll learn
- Identify the reader, their problem and the one action each piece of sales content should achieve
- Explain features and benefits and write specific, benefit-led headlines and value statements
- Apply the Australian Consumer Law to claims, reviews, prices and proof in sales content
- Structure sales content so readers can scan it and take one clear, honest next step
- Apply the course's methods to service pages, product descriptions, social media posts and AI-assisted drafts
- Edit sales content for plain English and accessibility, then measure and improve it
Course details
- Format: online and self-paced, 6 narrated video lessons with captions, activities and practice checks
- Time: about 1.5 hours, including the activities and the final quiz
- Assessment: online quiz, marked automatically, 3 attempts, 80% to pass
- Certificate: Certificate of Completion when you pass (PDF)
- Includes: participant guide PDF to keep
- Price: $99 AUD per person; group bookings available
Frequently asked questions
Is this course accredited? No. It is a non-accredited short course and is not nationally recognised training. When you pass you receive an ASTC Certificate of Completion.
Does it cover writing with AI? Yes. You apply the course's methods to AI-assisted drafts as well as service pages, product descriptions and social media posts.
Does this copywriting course online cover the law? Yes. You learn how the Australian Consumer Law applies to claims, reviews, prices and proof in sales content.
This is a non-accredited short course and is not nationally recognised training. Any legal content is general information current as at November 2026, not legal advice.
Email Marketing is an email marketing course online from Australian Salesmasters Training Co (ASTC), that shows you how to plan, write, send and measure marketing emails within the law. It is for small business owners, marketing staff and admin teams who send, or want to send, marketing emails, and it is online and self-paced.
Who this course is for
- Small business owners who send newsletters or offers
- Marketing staff who manage email campaigns
- Admin teams who look after a customer mailing list
- Anyone who needs Spam Act training before sending marketing emails or SMS
What you'll learn
- Explain why email marketing works, identify the main types of marketing and service emails, and plan simple email goals
- Apply the Spam Act's three main rules (consent, identify the sender, and a working unsubscribe) to marketing emails and SMS
- Build an email list with clear consent, meet basic privacy obligations, and keep the list relevant and clean
- Write clear, honest, accessible marketing emails with a strong subject line and one clear call to action
- Check emails before sending, run a simple A/B test, choose timing and frequency, and set up automated emails that stay within the law
- Calculate and interpret key email metrics, use them to improve, and protect subscriber data, including responding to a data breach
Course details
- Format: online and self-paced, 6 narrated video lessons with captions, activities and practice checks
- Time: about 1.5 hours, including the activities and the final quiz
- Assessment: online quiz, marked automatically, 3 attempts, 80% to pass
- Certificate: Certificate of Completion when you pass (PDF)
- Includes: participant guide PDF to keep
- Price: $99 AUD per person; group bookings available
Frequently asked questions
Is this course accredited? No. It is a non-accredited short course and is not nationally recognised training. When you pass you receive an ASTC Certificate of Completion.
Does it cover the Spam Act? Yes. A full lesson covers its three main rules: consent, identifying the sender and a working unsubscribe.
Does this email marketing course online cover automation? Yes. You learn to set up automated emails that stay within the law.
This is a non-accredited short course and is not nationally recognised training. Any legal content is general information current as at November 2026, not legal advice.
SEO Basics is an SEO course for beginners from Australian Salesmasters Training Co (ASTC), that explains how search engines work and what you can honestly do to help the right people find and choose your pages. It suits small business owners, marketing and admin staff and anyone who looks after a website, and it is online and self-paced.
Who this course is for
- Small business owners who look after their own website
- Marketing and administration staff
- Anyone who writes or edits web pages in a normal website editor
- People who brief a web developer
What you'll learn
- Explain how search engines crawl, index and rank pages, and what SEO can and can't do for a business
- Identify the words your customers search for, match them to search intent and map one main keyword to each important page
- Write clear title elements, meta descriptions, headings, URLs and alt text that help people and search engines
- Apply Google's people-first content guidance, including E-E-A-T, careful use of AI tools and honest claims under the Australian Consumer Law
- Use internal links and anchor text well, earn quality links honestly, label paid links and keep reviews genuine
- Check Google can find and index your pages, cover mobile and page experience basics, and use Search Console to improve results
Course details
- Format: online and self-paced, 6 narrated video lessons with captions, activities and practice checks
- Time: about 1.5 hours, including the activities and the final quiz
- Assessment: online quiz, marked automatically, 3 attempts, 80% to pass
- Certificate: Certificate of Completion when you pass (PDF)
- Includes: participant guide PDF to keep
- Price: $99 AUD per person; group bookings available
Frequently asked questions
Is this course accredited? No. It is a non-accredited short course and is not nationally recognised training. When you pass you receive an ASTC Certificate of Completion.
Do I need to be a web developer? No. Everything in this SEO course for beginners can be done in a normal website editor or briefed to your web person.
Does it cover Google Search Console? Yes. The last lesson shows you how to use Search Console to measure and improve results.
This is a non-accredited short course and is not nationally recognised training. Any legal content is general information current as at November 2026, not legal advice.
Google Business Profile and Local Search is a Google Business Profile course from Australian Salesmasters Training Co (ASTC), that shows you how to set up, verify and look after a Business Profile and show up honestly on Search and Maps. It is for small business owners and their staff, and it is online and self-paced.
Who this course is for
- Small business owners who want to appear in local search
- Staff who manage a business's Google Maps listing
- Shops, trades and local service businesses
- Staff who reply to customer reviews
What you'll learn
- Explain how Google shows local results, what a Business Profile is and who can have one, and why the profile must be honest
- Set up or claim a profile with an account the business controls, choose an address or service area, verify it and manage access safely
- Choose accurate categories, complete your profile's details and description, and add real photos with the right permissions
- Use update, offer and event posts within the law and Google's rules, and keep your profile accurate with a simple routine
- Ask for genuine reviews within the law and Google's rules, reply professionally without revealing personal details, and deal properly with fake reviews
- Apply local SEO basics beyond the profile, read your profile's performance figures and use them to plan honest improvements
Course details
- Format: online and self-paced, 6 narrated video lessons with captions, activities and practice checks
- Time: about 1.5 hours, including the activities and the final quiz
- Assessment: online quiz, marked automatically, 3 attempts, 80% to pass
- Certificate: Certificate of Completion when you pass (PDF)
- Includes: participant guide PDF to keep
- Price: $99 AUD per person; group bookings available
Frequently asked questions
Is this course accredited? No. It is a non-accredited short course and is not nationally recognised training. When you pass you receive an ASTC Certificate of Completion.
Does it explain how to get Google reviews? Yes. You learn to ask for genuine reviews lawfully and deal with fake ones.
Is this Google Business Profile course made by Google? No. ASTC is independent, and the course isn't made, endorsed or sponsored by Google.
This is a non-accredited short course and is not nationally recognised training. Any legal content is general information current as at November 2026, not legal advice.
Social Media Marketing is a social media marketing course online from Australian Salesmasters Training Co (ASTC), that shows you how to plan, post, engage and measure. It suits small business owners, marketing assistants and anyone who runs a business's social accounts, and it is online and self-paced.
Who this course is for
- Small business owners who run their own social media
- Marketing assistants and coordinators
- Admin staff who look after a business's social accounts
- Anyone looking for a social media course for small business
What you'll learn
- Explain what social media can do for a business, set SMART goals, choose platforms for your audience and set up business accounts securely
- Plan content with content pillars, suitable formats and a content calendar, and make posts accessible and safe
- Respond to comments and messages, moderate pages fairly and lawfully, and handle complaints and online abuse calmly
- Plan an influencer or creator partnership, write a clear brief, and make sure paid, gifted and incentivised posts are disclosed under the Australian Consumer Law
- Apply the Australian Consumer Law to claims, reviews and testimonials, run competitions properly, and follow the Spam Act and privacy rules for direct messages
- Measure results against your goals, work out key metrics, track where enquiries come from and report honestly to improve your plan
Course details
- Format: online and self-paced, 6 narrated video lessons with captions, activities and practice checks
- Time: about 1.5 hours, including the activities and the final quiz
- Assessment: online quiz, marked automatically, 3 attempts, 80% to pass
- Certificate: Certificate of Completion when you pass (PDF)
- Includes: participant guide PDF to keep
- Price: $99 AUD per person; group bookings available
Frequently asked questions
Is this course accredited? No. It is a non-accredited short course and is not nationally recognised training. When you pass you receive an ASTC Certificate of Completion.
Does it cover influencer disclosure? Yes. You learn to make sure paid, gifted and incentivised posts are clearly disclosed under the Australian Consumer Law.
Is this social media marketing course online only? Yes. You study everything on ASTC Online at your own pace, from anywhere in Australia.
This is a non-accredited short course and is not nationally recognised training. Any legal content is general information current as at November 2026, not legal advice.