Using Claude for Sales and Marketing is a practical short course from Australian Salesmasters Training Co (ASTC), delivered on ASTC Online. It shows salespeople, marketers and small business owners how to do real sales and marketing tasks in Claude, Anthropic's AI assistant: prospect research, call prep, proposals and quotes, follow-ups, campaigns and a consistent brand voice.
ASTC is independent. This course is not made, endorsed or sponsored by Anthropic. Claude is a trademark of Anthropic.
By the end you will be able to:
- explain what Claude is, the plan and privacy settings that matter for customer data, and how to check Claude's answers before using them in sales and marketing work
- apply Claude's web search and Research features to build a checked prospect brief from business information, and use Claude to plan and practise a sales call
- apply Claude's file uploads and file creation to draft proposals and quotes from your own checked facts, and check every price and claim against the Australian Consumer Law before sending
- apply Claude to draft follow-up emails and sequences from your notes, use the Gmail connector safely with approvals, and follow the Spam Act and telemarketing rules
- apply Claude to plan a campaign and draft content from a brief, and check the content against the Australian Consumer Law, the ACCC's rules on reviews and Anthropic's Usage Policy
- apply Claude Projects, instructions and shared team features to keep a consistent, accurate brand voice, keep brands and clients separate, and build a safe personal workflow
What's included: 6 narrated video lessons with captions, interactive drag-and-drop activities and practice checks, a participant book (PDF) to keep, an online final quiz (marked automatically, 3 attempts, 80% to pass) and a Certificate of Completion.
Time: about 1.5 hours, including the activities and the final quiz (allow longer if English is your second language or you replay lessons). Study online at your own pace through ASTC Online.
This is a non-accredited short course and is not nationally recognised training. Any legal content is general information current as at November 2026, not legal advice.